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Hello! My Name Is Scott: A story of branding for fun and profit

Building a brand has everything to do with letting people know who you are and making your name stick with them so that when they whip out their wallets, they’re handing the contents to you. So how do you get your name to stick? Meet Scott Ginsberg. No, seriously. Meet Scott. He has been wearing […]

Airwoot: Taming the social media beast

Social media. It’s a behemoth. There’s the technical definition of what exactly social media is, and there are plenty of binary-fluent experts out there that can provide the specific definition. Social scientists and political scientists have their own definition. The business sector has its own way to define it… and so on and so forth. […]

Fruits and Floral Arrangements: A Winning Mashup

Lately we’ve been focusing on entrepreneurs who’ve recognized a need in the marketplace and somehow met that need either as a niche or mainstream solution. However, there are obviously other ways to create, sustain, and ultimately succeed with a startup business. Mashing. Yep. Take two concepts and mash them together. I still want to personally […]

The Entrepreneurship Game: Time for Bushnell’s Law

Do you remember the game Frogger? If you’re of a certain age, you probably spent far too many hours with an Atari game controller in your hand, hopping across an electronic road to avoid being squished into amphibian oblivion. What was the secret to safely getting where you wanted to go? Timing. Nolan Bushnell has […]